Branding That Tells Your Story.
Why Branding Matters
An Essential Piece of Your Business Success
Branding is more than just a logo — it’s how your business is recognized, remembered, and trusted. For small businesses, a well-crafted brand isn’t just helpful — it’s essential. It sets the tone for how customers perceive you, what they expect from you, and why they choose you. A proper brand identity will evoke professionalism and give you a competitive advantage, allowing you to work towards success with confidence.
At JH Graphics, I work closely with small business owners to build brands that are both visually compelling and strategically aligned. Every element is designed with intention — to reflect your values, connect with your audience, and support your long-term growth.
What to Consider
Get A Brand That Works As Hard As You Do
I can help you get a strong brand identity that is:
Unique
A unique brand garners attention in a crowded market and gives customers a reason to choose you over another business. Uniqueness also makes for a memorable brand that customers can emotionally connect with and easily remember.
Engaging
An engaging brand builds relationships with customers, grabs their attention, and inspires them to take action. It can boost visibility online and in-person through word-of-mouth, helping expand your audience and persuade them to click your link, sign up for updates, or make a purchase.
Authentic
An authentic brand that taps into your story creates deep connections, evoking a sense of honesty and integrity that customers respect, relate to, and believe in. It can ensure sustainable growth by building a community of fans that want to support your business.
Consistent
A consistent brand becomes easily recognizable, allowing it to stick in customer’s minds. When a brand is consistent across touch points, it also evokes a sense of professionalism and reliability that enhances customer trust and loyalty.
Flexible
A flexible brand allows for innovation and growth. Laying a solid yet flexible brand foundation is essential for scalability, making it an important consideration especially for small businesses. As trends shift and your business evolves, ensure your brand is prepared to evolve with you!
Comprehensive
A comprehensive brand identity system ensures smooth handoff to the person or team that will execute it. Outlining all aspects of a brands style down to the fine details empowers business owners with the confidence to enact their brand and reap the benefits it can provide.
JH Graphics can help you check off all of these boxes for your brand. Partner with me to ensure your brand is working as hard as you do.
The Process
A Strategic Path To Success
Here’s an overview of the process you can expect when partnering with JH Graphics for your brand:
01
Understanding Your Business
We’ll start with a conversation to understand your business—its background, goals, unique qualities, and audience. I’ll also research any competitors and analyze your position in the market. This information will help me build a thoughtful strategy that informs the overall look of the final brand.
02
Crafting Your Unique Logo
Based on this research, moodboards will be created to help nail down your brand’s style. I’ll develop several logo concepts and present them for your feedback, guiding you to select a final logo to move forward with. The chosen design will be polished into a pixel-perfect logo that strategically aligns with your business needs, goals, and preferences.
03
Developing Your Brand Identity
Once your logo is finalized, I’ll expand it into a comprehensive brand identity, taking into consideration things like typefaces, colors, photography style, iconography, and other graphical elements. I’ll apply this brand identity to any additional items you’ve decided to include in your service package.
04
Delivering Outstanding Results
You’ll receive the files for your logo in every format you’ll ever need, as well as a comprehensive brand identity guide book that outlines exactly how to implement your brand properly, inspiring you with pride and confidence in your business.
Compare Your Options
See for yourself why JH Graphics is a great choice for small business owners who want to supercharge their business with excellent branding.
DIY Logo Design
Other Freelancers
Cheap, Quick Fix
Sometimes
Custom designs crafted for your specific business
Sometimes
Contribute and have a voice in the process
Sometimes
A logo that supports your business
Sometimes
Sometimes
Comprehensive brand identity
Sometimes
Your valuable time is saved
Professional designs that inspire confidence
Flexible pricing that fits your needs
Strategy-centric approach
Agency-level expertise
Full service capabilities in one place
Get these benefits and more when you partner with JH Graphics.
Pricing
Invest In Your Brand’s Success
Every business has different needs, so I offer a range of branding packages along with the ability to customize add-ons in order to meet you where you are and deliver impressive results – whether you’re building from scratch or leveling up an existing brand.
Brand Essentials Package
Starting at
$1,500
Ideal for new businesses and freelancers just starting out who need a solid visual foundation
3-4 Week Turnaround
What's Included
Brand Discovery Session
–
–
2 Custom Logo Concepts To Choose From
Primary Logo Design
Basic Color Palette
Basic Typeface Recommendations
–
–
–
Final Delivery Includes:
Basic Brand Guide PDF Like This
Finished Logo In All Variants and File Formats You May Need
What's Included
Brand Discovery Session
–
–
2 Custom Logo Concepts To Choose From
Primary Logo Design
Basic Color Palette
Basic Typeface Recommendations
–
–
–
Final Delivery Includes:
Basic Brand Guide PDF Like This
Finished Logo In All Variants and File Formats You May Need
Signature Brand Package
Starting at
$2,800
Ideal for businesses ready to invest in a more complete, cohesive identity so they can scale with confidence4-5 Week Turnaround
What's Included
Brand Discovery Session
Brand Position Analysis and Strategy
Moodboards Created To Define Style
3 Custom Logo Concepts To Choose From
Full Logo Suite
Advanced Color Palette
Complete Typeface System
Branded Background Pattern
Set of 20 Branded Icons
Photography Style Guidelines
Final Delivery Includes:
Comprehensive Brand Guide PDF Like This
Finished Suite of Logos In All Variants and File Formats You May Need
+ These Add-Ons Complimentary:
Business Card Design | Letterhead | Social Media Graphics Kit
What's Included
Brand Discovery Session
Brand Position Analysis and Strategy
Moodboards Created To Define Style
3 Custom Logo Concepts To Choose From
Full Logo Suite
Advanced Color Palette
Complete Typeface System
Branded Background Pattern
Set of 20 Branded Icons
Photography Style Guidelines
Final Delivery Includes:
Comprehensive Brand Guide PDF Like This
Finished Suite of Logos In All Variants and File Formats You May Need
+ These Add-Ons Complimentary:
Business Card Design | Letterhead | Social Media Graphics Kit
Add-ons available
Branded Icons Business Card Design Letterhead Template Social Media Graphics Kit Logo Animation Custom IllustrationJH Graphics provides comprehensive design solutions including print media, photography, video, digital ads, and more.
Not Sure What Plan Is Right For You?
That’s okay! A professionally crafted brand is a big and important step for any business and should be considered with care. I understand that your business is incredibly personal and making the right decision for your brand is important. I’m here to partner with you and help you take this next step with confidence. Reach out to me and I’ll be happy to walk you through your options and develop a plan that works for you, your budget, and your business needs.
Frequently Asked Questions
I’m just starting out — is branding really that important right now?
Absolutely! Strong branding helps you communicate your story and your value clearly, building an audience that resonates with your business and establishing trust with them. A polished, professional presence can also inspire confidence and growth opportunities for your budding business.
What if I don’t know what I want my brand to look like yet?
That’s completely okay! My process always starts with a discovery session (and strategy analysis if included in your package), so we’ll be able to uncover the right visual direction together — even if you’re unsure where to begin.
Can I just get a logo without the full package?
I focus on creating cohesive brand identities, so I don’t offer logo-only services. While it may feel like plenty for a small business, a logo on its own doesn’t give you the tools you need for consistency — and consistency is what builds trust and enables the power of branding to work.
Do you offer payment plans?
Yes. Before any design work begins, a payment schedule will be determined. This generally consists of an initial deposit, then additional payments due upon hitting certain project milestones depending on the project timeline. I’m happy to discuss a structure that works for you.
What file types will I receive?
You’ll receive your logo and other brand assets in a full range of formats, including vector files (AI, SVG), and raster files (PNG, JPG) that cover the full spectrum of use cases that might arise. Everything will be organized for print and digital use and delivered with a clear, easy -to-implement guide.
Can I decide to include add-ons after my brand is delivered?
Definitely! Add-ons like business cards, packaging design, and social media templates can be included with any package or quoted separately based on your needs.
I’m having trouble understanding which plan is right for me – can you make a recommendation?
Reach out to me and I’ll be happy to chat with you and make a recommendation for your specific business.
Have another question regarding my services? Feel free to reach out to me.
Featured Work
A Crisp New Brand For Barside Brewing
Barside Brewing, a family-owned brewery in Hamburg, New Jersey, partnered with JH Graphics to develop their brand from the ground up. As a new business with no existing visuals, it was vital that important strategic considerations were made to lay the foundation for the brand. This included understanding business goals, analyzing competitors, defining the target audience, and establishing appropriate brand attributes. The clients were ultimately delivered an exceptional logo along with a comprehensive brand visual guide to ensure consistent implementation of the brand moving forward.
Elevate your visuals and enhance your business today.
JH Graphics is ready to be your professional design partner.
