Native Market

Native Market is a restaurant with over 15 years of experience creating delicious food from fresh and wholesome ingredients. Inspired by nature, the restaurant features many seasonal dishes that proudly go directly from farm to table. In addition to feeling clean and fresh, Native Market wanted their new brand identity to appeal to primarily younger customers living in the city. Strategic use of color, iconography, and texture balance the raw, farm-to-table aspect of the restaurant with the friendly and contemporary vibe that they aspire to maintain. (This is a mock project designed based on a fictional brief)

Research

Brand Strategy

Logo Design

Visual Design System

Packaging

Menu

Brand Attributes

Farm Fresh

Welcoming

Healthy

Simple

Contemporary